Privacy Policy



 
Last Updated and Effective: February 11, 2014

This privacy policy ("Privacy Policy") applies only to the information collected by the Sony Card Marketing & Services Company, a division of Sony Electronics Inc. (“Sony Card Marketing”) both offline and online including through the Sony Rewards Program and on the Sony Rewards Website (www.sonyrewards.com), the Sony Card Website (www.sonycard.com), and any interactive features, applications, widgets, blogs, social networks and other online or wireless offerings that post a link to this Privacy Policy, whether accessed via computer, mobile device or other technology (collectively, “Sony Card Marketing Websites” or “Websites”).  The websites of affiliated Sony companies, including some that are linked to/from the Sony Card Marketing Websites, may have different policies; therefore, please review the privacy policy notices on those websites if you visit them.

This Privacy Policy explains the information that Sony Card Marketing may collect when you interact with us and our practices with respect to that information.  Please read this Privacy Policy carefully. In addition, please review our Terms & Conditions, which govern your use of the Sony Rewards Program and the Sony Rewards Website.

 

Table of Contents

Collection of Information:

      Information You Provide To Sony Card Marketing

      Information Sony Card Marketing Collects Automatically

      Information We Receive From Third Parties

      Social Media Applications

How Sony Card Marketing Uses The Information It Collects and Your Choices

When and With Whom Sony Card Marketing May Share Information Collected

Notice to California Residents

Security

Consent to Processing

Links To And Sony Card Marketing Content on Other Websites

Policy Governs Use: Changes to Privacy Policy


Collection of Information:

Information You Provide To Sony Card Marketing

We may ask you to provide information that could reasonably be used to contact you or to identify you personally (such as first and last name, e-mail address and mailing address) ("Personal Information"). If you choose not to provide this information, you may not be able to participate in the Sony Rewards Program, the Sony Card Marketing Websites or a particular feature we offer. We may also ask you to provide other information about yourself, such as demographic information (such as gender, zip code, age, etc.) or payment information or certain information about your preferences and interests. If we combine demographic or other information we collect about you with Personal Information about you, we will treat the combined information as Personal Information.

The Sony Rewards Program and Sony Card Marketing Websites are open only to individuals who are 13 years of age and older. If you are younger than 13 years of age, any information you submit will not be retained by Sony Card Marketing.

Information Sony Card Marketing Collects Automatically

In addition to any Personal Information or other information that you choose to submit to the Sony Card Marketing Websites, whenever you visit or interact with the Sony Card Marketing Websites or our content, Sony Card Marketing, as well as any third party analytics or other service providers, may use a variety of technologies that automatically or passively collect information about how the Websites are accessed and used ("Usage Information"). Usage Information may include, in part, browser type, operating system, the page served, the time, and the preceding page views. Usage Information is generally non-identifying, but if Sony Card Marketing associates it with you as a specific and identifiable person, we will treat it as Personal Information.

Sony Card Marketing also automatically collects your IP address or other unique identifier ("Device Identifier") for the computer, mobile device, technology or other device (collectively, "Device") you use to access the Sony Card Marketing Websites. A Device Identifier is a number that is automatically assigned to your Device when you access a website or its servers, and our computers identify your Device by its Device Identifier. Some mobile service providers may also provide us or our third-party service providers with information regarding the physical location of the Device used to access the Websites.

The technologies used on the Sony Card Marketing Websites to collect Usage Information, including Device Identifiers, include:

Cookies. A cookie is a data file placed on a Device when it is used to visit the Sony Card Marketing Websites or otherwise access our online content. Cookies may be used for many purposes, including, without limitation, remembering you and your preferences and tracking your visits to our web pages. If you choose to disable cookies on your Device, some features of the Site or our content may not function properly.

Web Beacons. Small graphic images or other web programming code called web beacons, (also known as "1x1 GIFs" or "clear GIFs") may be included in the Sony Card Marketing Websites and our e-mail messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Websites, to monitor how users navigate the Websites, to count how many e-mails that were sent were actually opened or to determine whether content sent was actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Websites, such as the links you click on. The code is temporarily downloaded onto your Device from our server or a third party service provider, is active only while you are connected to the Websites, and is deactivated or deleted thereafter.

Information We Receive From Third Parties

Sony Card Marketing may receive information about you from third parties. For example, if you choose to apply for a Sony branded credit or debit card or if you are a Sony branded credit card or debit card customer, we may receive information about you, from the issuing bank (currently, Capital One), which may include Personal Information as well as information regarding how you use the Sony branded credit card. In addition, if you are on another website and you opt-in to receive information from us, that website will forward to us your e-mail address and other information about you so that we may contact you as requested. We may also supplement the information we collect about you with outside records from third parties in order to enhance our ability to serve you, to tailor our content to you and to offer you opportunities to purchase products or services that we believe may be of interest to you. We may combine the information we receive from these third parties with information we collect. In those cases, we will apply this Privacy Policy to any Personal Information received, unless we have disclosed otherwise.

Social Media Applications

Functionality on the Sony Card Marketing Websites may permit interactions between such Websites and a third party website, such as enabling you to “like” a product or “share” content to other websites.  If you choose to “like” or “share” content or to otherwise post information from or via the Sony Card Marketing Websites to a third party website, feature or application, that information will become public and the third party web site may have access to information about you and your use of the Sony Card Marketing Websites.

You may also choose to participate in a third party application or feature (such as one of our Facebook applications or a similar application or feature on a third party web site) through which you allow us to collect (or the third party to share) information about you, including Personal Information. The third party may allow you to remove the application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected. In addition, we may receive information about you if other users of a third party web site give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections” web page, profile page, or similar page on a social networking or other third party web site or interactive service.

How Sony Card Marketing Uses The Information It Collects and Your Choices

Sony Card Marketing will use the information  it collects, including your Personal information, to process and allow your registration and participation in the Sony Rewards Program and other features we offer, including, at times, verifying that the e-mail address you provide is active and valid, to tailor the content you see and to determine which products we offer might interest you, and to provide you with information about your account and products, services, promotions, or offerings that may be of interest to you.  We may also use the information we collect to improve the Sony Card Marketing Websites and our products and services, for internal business purposes; and to contact you with regard to your use of the Sony Card Marketing Websites, your account, and, in our discretion, changes to any of our policies, for purposes disclosed at the time you provide your Personal Information or otherwise with your consent.  In the event that you have both a Sony Rewards account and a Sony Card account, Sony Card Marketing my link the two accounts together.

You may be able to indicate your contact preferences at the time you register to join the Sony Rewards Program, and you may also update your preferences by visiting the “My Communications Preferences” section of the “My Account” tab of the Sony Rewards Website. In addition, you may opt out of receiving marketing emails by following the opt-out instructions provided to you in those e-mails. If you sign up to receive SMS or MMS messages that may be offered on the Websites, you may unsubscribe from any SMS or MMS messages received by replying "STOP”.  Please note that we reserve the right to send you certain communications relating to your account or use of the Sony Card Marketing Websites and these transactional account messages may be unaffected if you choose to opt-out from marketing communications. In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted through the Websites. We are under no obligation to store such Personal Information indefinitely and disclaim any liability arising out of, or related to, the destruction of such Personal Information. In addition, you should be aware that it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons. To change or update the Personal Information you have provided to Sony Rewards, please visit the “My Account” tab of the Sony Rewards Website for the information you wish to revise or update.

When and With Whom Sony Card Marketing May Share Information Collected

California residents, please see the section above regarding your California privacy rights. We may share non-Personal Information, such as aggregate user statistics, demographic information, and Usage Information  with third parties for a variety of purposes, including tailoring Sony Rewards’ promotions, advertising and communications we present to you.

We may also share your information, including your Personal Information, as disclosed at the time you provide your information, as set forth in this Privacy Policy and in the following circumstances:

When You Consent To Have Your Personal Information Shared or Otherwise Request That We Share Your Information.

We may offer you the opportunity to receive information and/or marketing offers from someone else or to otherwise consent to the sharing of your information with a third party. If you agree to have your Personal Information shared (either by opting in or choosing not to opt-out), your Personal Information will be disclosed to the third party and the Personal Information you disclose will be subject to the privacy policy and business practices of that third party. If you consent to receiving communications from third parties, you will need to communicate with them directly if you later decide that you no longer wish to receive their communications. If you wish to withdraw your consent from any further sharing of your Personal Information with third parties, you may do so by visiting the “My Communications Preferences” section of the “My Account” tab of the Sony Rewards Website and changing your preference, as applicable.

You also may request, sometimes through your use of an interactive feature or third party application, that we share information about you with a third party and we will typically do so under those circumstances.

Third Parties Providing Services On Our Behalf. We may from time to time employ third parties to perform functions on our behalf; examples include hosting or operating the Sony Card Marketing Websites, sending e-mail and other communications, customer support, and data analysis. We may share Personal Information with third parties in order for them to provide content or complete a requested transaction or otherwise perform services for Sony Card Marketing.

Business Transfers. We may share your Personal Information with other entities affiliated with us for internal reasons, primarily for business and operational purposes. Sony Card Marketing or any of its assets, including the Sony Card Marketing Websites and Sony Rewards Program database, may be sold, or other transactions may occur in which your Personal Information is one of the key business assets for the transaction. In such a case, your Personal Information may be one of the business assets we transfer. Hence, Sony Card Marketing reserves the right to disclose and transfer user information, including Personal Information in connection with a corporate merger, consolidation, restructuring, reorganization, the sale of certain stock and/or assets, or other corporate change including, without limitation, during the course of any due diligence process.

Legal Protections and Law Enforcement. We may transfer and disclose information, including your Personal Information, Usage Information and Device Identifier (including IP address), to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms & Conditions or other applicable policies; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, visitors to our Websites or the public. We may also use Device Identifiers to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, in our discretion. Such disclosures may be carried out without notice to you.

Sweepstakes, Contests and Promotions. We may offer sweepstakes, contests, and other promotions (each, a “Promotion”) that may require registration. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties in connection with the administration of such Promotion, such as in connection with winner selection, prize fulfillment, and as required by law, such as on a winners list. By entering a Promotion, you are agreeing to the official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor and/or other parties to use your name, voice and/or likeness in advertising or marketing materials.

Co-Promotion Partners:  The Sony Card Marketing Websites may offer opportunities to enter a contest or sweepstakes or other feature that we offer jointly with a third party.  As a result of your participation in such feature, your information may be shared with the third party that is jointly offering the feature, which will be disclosed at the time your information is collected. 

Notice to California Residents

Your California Privacy Rights:
  If you are a California resident, you have the right to receive: a) information identifying any third party(ies) to whom Sony Rewards may have disclosed, within the preceding calendar year, your personal information for that third party’s direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information free of charge, please write to us at Sony Rewards, 1 Sony Drive, Park Ridge, New Jersey 07656 or submit your request via http://www.sonyrewards.com/en/contact. Sony Rewards will respond to these requests within thirty (30) days. Requests that come to Sony Rewards by other means may result in a delayed response.

California Online Privacy Protection Act Notice:  Some web browsers incorporate a “Do Not Track” feature that signals to websites that you visit that you do not want to have your online activity tracked.  How browsers communicate the Do Not Track signal is not yet uniform. For this reason, our Websites do not currently interpret, respond to or alter their practices when they receive Do Not Track signals. Please note that third parties may collect personal information about your online activities over time and across different websites when you visit our website or other online websites and services. To find out more about "Do Not Track," you may wish to visithttp://www.allaboutdnt.com.

Security
Sony Card Marketing uses commercially reasonable safeguards to help protect and secure your Personal Information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Sony Card Marketing does not ensure or warrant the security of any information you transmit to us, and you use the Sony Card Marketing Websites and provide us with your information at your own risk.

Consent to Processing
The Card Marketing Websites are operated in the United States. If you are located in the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect will be transferred to and processed in the United States. By using the Sony Card Marketing Websites, or providing us with any information, you fully understand and unambiguously consent to this transfer, processing and storage of your information in the United States, a jurisdiction in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.

Links To And Sony Card Marketing Content on Other Websites
When you are on the Sony Card Marketing Websites you may be directed to other websites that are operated and controlled by third parties that are beyond our control. This includes links from advertisers, sponsors and partners that may use our logo(s) as part of a co-branding agreement. In addition, Sony Card Marketing content and widgets may be included on web pages and websites that are not associated with us and over which we have no control. These other Websites may send their own cookies to your Device, and they may independently collect data or solicit Personal Information. Sony Card Marketing is not responsible for the privacy practices of any third party.

Policy Governs Use: Changes to Privacy Policy
Sony Card Marketing reserves the right to change this Privacy Policy at any time, without prior notice to you, and any changes will become effective immediately upon posting, so please review this Privacy Policy periodically. 

Questions:
If you have any questions or comments about our practices regarding Personal Information or about this Privacy Policy, please write to us at Sony Rewards, 1 Sony Drive, Park Ridge, New Jersey 07656 or submit your request via http://www.sonyrewards.com/en/contact.